World Elder Abuse Awareness Day (WEAAD) is observed every year on 15 June to draw attention to the abuse and neglect faced by older persons. Such abuse can be physical, psychological or financial, and may also take the form of neglect by family members or caregivers. The theme for 2026 is "Beyond Awareness: Making Elder Abuse Prevention Work", which calls for moving from awareness campaigns to practical measures that actually prevent mistreatment of senior citizens. The day is relevant to India, where the elderly population is rising steadily.