The Centre amended the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, with effect from 20 February 2026. The rules define Synthetically Generated Information (SGI) as AI-made or AI-modified audio, video or audio-visual material that looks real. Such content must carry visible labels or watermarks, and unlawful content must be taken down within 3 hours. CSAM, non-consensual intimate images, impersonation and content endangering public safety are banned. Metadata and digital fingerprints will help trace origin, while routine edits and accessibility features are exempted.