APEDA facilitated the first-ever export of GI-tagged Salem Sago from Tamil Nadu, sending a 0.5 metric tonne consignment to Canada. Around the same time, DPIIT launched 'Bharat GI' to promote India's Geographical Indication products worldwide under the tagline 'A World Exclusive'. Both moves aim to open new overseas markets for India's regionally distinctive products and raise farmer and producer incomes.