World Tourism Day is observed every year on 27 September. The day highlights the importance of tourism in connecting cultures and supporting development, and draws attention to its economic and social benefits for communities and countries. The theme for 2026 is "Digital Agenda and Artificial Intelligence to Redesign Tourism", focusing on how digital tools and AI can reshape the way the sector operates. Exam points: date – 27 September; purpose – promoting the value of tourism; 2026 theme – Digital Agenda and Artificial Intelligence to Redesign Tourism.