Tripura has rolled out Mission Queen Pineapple with a budget of ₹236 crore to market its Geographical Indication (GI)-tagged Queen pineapple in India and abroad. The Queen Pineapple of Tripura was awarded the GI tag in 2018, recognising qualities linked to its region of origin. The mission is expected to raise farmers' incomes by improving production, branding and market access for the fruit in domestic and international markets.