The Ministry of Rural Development has started the National Campaign on Entrepreneurship-II under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM) to encourage rural women entrepreneurs. Running from 21 August to 21 November 2026, it focuses on women-led farm and non-farm enterprises. Targets include training 5 lakh Self-Help Group (SHG) women, formalising 50,000 rural enterprises, orienting 50,000 community cadres, adding 2 lakh members to producer groups, and promoting agro-ecological practices among 20 lakh women. It will onboard 25,000 SHG members onto ONDC and GeM, and enterprise-support cadres will be called 'Udyam Sakhis'.