The Ministry of Tribal Affairs has launched ‘RISA: Timeless Tribal’ to promote tribal crafts and textiles.
- It is a premium national brand implemented by TRIFED to showcase tribal products.
- It promotes tribal weaves, embroidery and handicrafts in support of Atmanirbhar Bharat.
- The focus is on cluster-based development, skill training, modern design support and eco-friendly packaging.
- Featured products include Eri silk (Assam), Pashmina (Ladakh), Dokhra art (Chhattisgarh) and Toda embroidery (Tamil Nadu).
- It seeks to raise artisans' incomes and preserve traditional heritage.