The 'One Nation, One Fertilizer' initiative has improved fertilizer availability and distribution across India in the Kharif 2026 season.
Launched on 24 August 2022 under the Pradhanmantri Bhartiya Janurvarak Pariyojana (PMBJP), it requires all companies to sell subsidised fertilizers such as Urea, DAP, MOP and NPKS under the common 'BHARAT' brand. This reduces confusion over multiple brands and ensures equal access across States. Movement is tracked on the web-based Integrated Fertilizer Management System (iFMS).