According to a WPP Media report, India's sports industry passed the $2 billion mark in 2025, reaching ₹18,864 crore, about 13.4% higher than in 2024. Media spending was the biggest component at around 51%, led by television and fast-growing digital streaming. Sponsorships, including team deals, league partnerships and athlete endorsements, made up about 42%. Cricket accounted for nearly 89% of the market, backed by the Indian Premier League and the Women's Premier League.