Amul has become the first company in India's fast moving consumer goods (FMCG) sector to record a turnover of more than ₹1 trillion (₹1 lakh crore). FMCG refers to everyday products such as food, dairy and household items that are sold quickly at relatively low cost. Crossing this threshold places the dairy brand at the top of the Indian FMCG industry by scale and reflects the strength of India's cooperative dairy model.